ShipperHQ — Onboarding | Growth Case Study

Continued from Acquisition —

JTBDs of Ideal Customer Profile
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ICP : Enterprise

Functional Goals

  1. Make sure either/both inbound and outbound logistics function smoothly for One or More Origins.
  2. Ensure items are shipped within a specific timeline of receiving the Order and are received by the Customer after all duties clearance.
  3. Maintain relations with Shipping companies for better-negotiated rates.

Personal Goals

  1. Save time and energy on managing Software.
  2. Reduce Logistics operational manual & repetitive tasks.
  3. Ship in the most cost-effective manner by charging the Customer the least.

ICP : Retail Stores

Functional Goals

  1. Make sure either/both inbound and outbound logistics function smoothly for 1 Origin only.
  2. Ensure items are shipped within a specific timeline of receiving the Order and are received by the Customer after all duties clearance.
  3. Maintain relations with Shipping companies for better-negotiated rates.

Personal Goals

  1. Reduce Logistics operational manual & repetitive tasks.
  2. Ship in the most cost-effective manner by charging the Customer the least.

Onboarding Teardown
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ShipperHQ Shopify Listing (basic offering remains same across channels)
Targets USD & GBP Economies
Nudge for Enterprise ICP

….
👉 5 more here.

Metrics to Track
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  1. Funnel Analysis — % Merchants who installed the ShipperHQ App from App Store : % Merchants who completed Onboarding screens : Merchants who completed Dashboard Onboarding : % Merchants who allow ShipperHQ to show rates at Checkout after following all steps.
  2. Usage — Out of 100 Orders since ShipperHQ was enabled, how many Orders had ShipperHQ rates visible at Checkout before the Order was placed?
  3. Retention: D14 to D60. ShipperHQ offers a 14day trial.
  4. Qualitative: NPS, Reviews on Marketplaces, G2, etc.

🙏 Feedback: I’m trying to get out of my comfort zone and learn Product Growth. If you have any feedback, please do let me know at sam+shqobd [at] sameerkumar.website

🔌 Shameless Plug: I’m the maker of ShipBlink. A product in a similar category.